Under the Income Tax Act, 1961, advertisement expenses are typically allowed as a deduction under Section 37(1) if they are incurred wholly and exclusively for business or profession. However, certain circumstances lead to their disallowance: 1. Advertisement for Political Purposes Expenses incurredRead more
Under the Income Tax Act, 1961, advertisement expenses are typically allowed as a deduction under Section 37(1) if they are incurred wholly and exclusively for business or profession. However, certain circumstances lead to their disallowance:
1. Advertisement for Political Purposes
Expenses incurred on advertisements directly supporting political parties or political causes are not allowed as deductions. However, contributions to political parties through Electoral Bonds or donations under Section 80GGC may be eligible for tax benefits.
2. Advertisements Resulting in Capital Expenditure
If the advertisement expense creates a long-term brand value, such as launch campaigns, logo redesigns, or promotional hoardings with permanent benefits, it may be classified as a capital expense and not deductible as a business expense. However, depreciation under Section 32 may be available if treated as an intangible asset.
3. Expenses That Are Prohibited by Law
Any expenditure incurred for an illegal purpose, violating regulations, or encouraging unlawful activities is not deductible. This includes advertisements promoting banned products, misleading claims, or violations of ethical advertising standards.
4. Personal Advertisement Expenses
If the expense is related to personal promotion rather than business (e.g., congratulatory advertisements for individuals, non-business sponsorships), it is not deductible. Only business-related advertising expenses qualify.
5. Non-Compliance with TDS Requirements
If an advertisement payment exceeds the prescribed limit and TDS is not deducted as per Section 194C, the expense can be disallowed under Section 40(a)(ia). Ensuring proper TDS compliance is essential to avoid disallowance.
6. Excessive or Unreasonable Advertisement Expenses
If the expense is disproportionate to the business scale or unreasonably high, the Assessing Officer may invoke Section 40A(2) to disallow the excessive portion.
Conclusion
To ensure the deductibility of advertisement expenses, businesses should maintain proper records, ensure compliance with tax laws, and justify the necessity of expenses for business purposes. Keeping track of TDS deductions, ensuring expenses are revenue in nature, and aligning with business requirements can help prevent tax disallowances.
How to get deduction of expenditure incurred for amalgamation/demerger under the Income Tax Act? As per Section 35DD: "Where an assessee, being an Indian company, incurs any expenditure for the purpose of amalgamation or demerger of an undertaking, the assessee shall be allowed a deduction ofRead more
How to get deduction of expenditure incurred for amalgamation/demerger under the Income Tax Act?
As per Section 35DD:
Explanation:
If an Indian company incurs legal, professional, or administrative expenses in connection with amalgamation or demerger, such expenses cannot be claimed entirely in the year of expenditure. Instead:
1/5th (20%) of the total expenditure is allowed as a deduction in the year of amalgamation/demerger, and
The remaining 4/5th is allowed equally over the next 4 years.
✅ Conditions for Claim under Section 35DD:
❌ Not Covered Under Section 35DD:
Expenses for takeover or acquisition not resulting in amalgamation/demerger
Expenses incurred by non-Indian companies
Claimed under any other section, such as 37(1)
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